Ways Millennials Can Become More Strategic Thinkers
This post originally appeared on Edelman Digital on Friday, August 10th. Entry-level digital professionals have received quite a bit of abuse lately, particularly that we allegedly feel entitled to be...
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Do the Marketing Macarena
These days all marketers seem to be talking about Millennials, the purchasing trends around my generation, and how we’re influencing brands’ identities and strategies. While there is much to be said...
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Principle Two: Integrating Brand Meaning Throughout Your Organization
This post marks the second in this year’s series of spotlights on key take-aways from our book, Breakthrough Nonprofit Branding (BNB). Click here to view the previous post. I hope that these bite-sized...
View ArticleThe role of purposeful brand positioning in communications efforts
One of the most pressing challenges facing brands today undoubtedly lies in synchronizing purpose, values, discourse and actions. Citizen consumers, in addition to promoting social change as...
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